Business Leadership Culture Workplace

Love in Leadership Transforms Business Culture

June 9, 2016
Elaina Cokinos


Love in Leadership Transforms Business Culture

“You cannot simply change an organization’s culture. What you can change are your own behaviors and your influence.”  -Jurgen Appelo

At the Be Human Project we work to uncover the hidden stories of what people are doing to transform businesses into something more human. We’ve found that the key in business is always focusing on the people. 

I have personally thought about this a lot, and I’ve realized that it all boils down to the leadership. In my research, I have found a specific thread of commonality between outstanding leaders.

As managers, leaders, or CEOs, it is important to analyze how our actions are affecting others. One must start with how your own behaviors and interactions will influence the organization’s culture in the long run. When leaders take on at least some of the responsibility of our employee’s happiness, they are truly loving their employees. 

So how do we become better leaders? Simply put, by expressing gratitude and loving the people around us. Be Human Project’s goal is to help businesses be like a person… and people need love! Recent psychological studies and scientific behavior has proven this when studying people at home and at work. When employees feel loved, your company will begin to transform. A kind word or a little encouragement will make employees or your team members feel valued, loved, and empowered. It may seem like a small thing, but the impact is paramount.

As a result of this, employees will feel needed and gain the confidence to be innovators, share their ideas, and will be intrinsically motivated to do their work. When the people are loved first, the rest will take care of itself. When others are able to call their work their own and are responsible for it, people start to care more about the caliber of their work. As a leader, you can inspire employees to go above and beyond, to create goals for themselves, and to even become leaders themselves. Your company will be more innovative, creative, and more forward thinking than ever before when employees feel empowered to speak up and share their ideas. A little encouragement can go a long way.

After reading Management 3.0 by Jurgen Appelo. I’ve found these ideas are reflected in his words on effective management and leadership. Implementing these ideas will ultimately make employees happier in the workplace. He writes about listening to other people’s ideas, analyzing your behaviors, treating employees with respect, communication over instruction, making a difference over making money, and knowing your employees well. We recommend this book! 

I’m interested what you have done to impact the culture of your company. How do you make your employees happier? What leadership techniques have you made your own, and what have you changed? Have you encouraged someone today? Feel free to comment below.

“You get the best out of employees when you treat them as entrepreneurs.” – Jurgen Appelo


  1. Avatar

    Philip Snow

    Hello Elaina, I just came across your article 'Love in Business Transforms Business Culture' after googling 'Love in business' in the hope that I might find a way of promoting a video course I've had online on the Udemy learning system for a couple of years. The course is called 'Learn To Love More' and I have just in the last few days pitched it specifically towards the business market, believing that it's completely appropriate for business; saying that I'd discovered many years ago how relevant love is in business. If you'd be interested in seeing the approach I'm taking, I'm happy to offer you a free coupon to the course. Just click on the link below and it will take you there: You could see something of the course without having to sign up for Udemy. If this comment appears publicly under your article, any of your readers would be welcome to use the same free coupon. I'm just beginning to research ways of promoting my course to business. I hadn't originally made the video course for the business market, so it probably doesn't look professional enough for the business market in its present form. Hopefully that doesn't necessarily mean that my approach to 'love in business' couldn't cause a little bit of a revolution in business people's minds, as I'm sure your own approach has done! Best wishes Philip

  2. […] has been some research on the topic about leading with love.  During her research, Elaina Cokinos of the Be Human Project found that the extraordinary leaders all express gratitude and love the people around […]

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